Christian Life Center

No Thank You

In 1985, as it felt the pressure from its competition, one of the world’s largest and most successful companies made a rash decision. With a product that was beloved by millions of customers and while still the leader in market share, The Coca-Cola Company decided to change the formula of its flagship product. Relying on the results of focus groups and a hyped-up marketing campaign, New Coke was unveiled to the world. 

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